New sponsorship announcement

Exciting news ahead for the Coventry Crosshairs! With a busy start to the new academic year and settling in a new batch of Coventry Crosshairs team players, coaches, shoutcasters and social media team, we have finally announced that Hyper X are our sponsors for the 2021/22 season.



Hyper X are a leading brand for gaming peripherals and delivered 20 years of products to gamers and content creators alike. They are proud sponsors for Intel® Extreme Masters, a global pro gaming tour, and we have been added to that list.


The sponsorship deal was created to support the needs of the new BTEC diploma in Esports at Coventry College which is a exciting time for the team. Hyper X have gifted us over £6000 worth of equipment to set up an esports hub and classroom environment, from top of the range gaming peripherals to professional microphones for all our shoutcasting needs. The deal will provide young people with top of the range equipment to use whilst learning about the esports world and its competitive industry.


Ashan Alponsu inspects the gifted headset during the Crosshairs trials for the British Esports Student Champs

In return the Crosshairs have offered a variety of activities involving Hyper X including an exciting opportunity to get members of the Crosshairs in an esports podcast and a Hyper X promotional video created by our most talented videographers and editors. These opportunities will support the young people of Crosshairs with extra-curricular activities that will enhance their developing resume, giving them a head start in their esports careers.


Newly appointed Team Manager and esports lecturer, Greg Naika-Taylor talks about the sponsorship. "This is a massive deal for the crosshairs as it allows us to work with one of the global leaders in Gaming Accessories whilst also gaining a competitive edge due to the amazing gear provided by Hyper X".


We hope that this is a long term relationship with Hyper X and that we are able to offer exceptional prospects to the young people that we work with in the name of our sponsor. Watch this space for more updates on our new tech.

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